Blogs und Neuigkeiten
Making it easier to reach the right customers on Search
Over the years, we’ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to the meaning of a search, and broad match is now more effective at driving performance–especially when paired with Smart Bidding. With these improvements, we’ve seen that phrase match and broad match modifier often serve the same use cases, and that you can reach more of the right customers through a combination of the two.
How much should you be paying for Full-Service Managed WordPress Hosting and what are you actually paying for?
The pure server costs haven’t changed much. However, today we have additional costs for premium plugins and management platforms and personnel costs for support that we did not have before.
Roughly calculated, a server for around 100 websites breaks down as follows:
Core Web Vitals: Everything You Need To Know About Google’s Newest Ranking Factor
Core Web Vitals are a set of real-world website performance metrics that Google considers critical to user experience. And from May 2021 they will have a direct impact on the search ranking. So if you want more organic search traffic, you need to get your core web vitals in shape.
In this guide, we’re going to cover everything you need to know about Core Web Vitals, including:
-Exactly what they are
-How they’ll influence your Google rankings
-How Google measures them
-Where you can see your site’s Core Web Vitals
-How to find and fix common issues with each of the three Core Web Vitals
Study Finds Bad Web Design is Killing Us All With Stress
A design company created test sites full of super-annoying issues, such as slow load times, auto-play music, and pop-ups, then measured how much each increased people’s blood pressure.
It’s a devil’s bargain to be a tech tester. Sure, you get to see the latest and greatest things, but you also are essentially being digitally poked and prodded to measure everything. This new study by Cyber Duck UX Agency out of the UK went further with digital torture to measure stress levels.
Update: Google Search rankings to use page experience from May 2021
In a post on the Google Webmaster Central Blog yesterday, Google announced that the page experience signals they’ll be using to determine Google Search rankings will roll out in May 2021.
Time Travel – How we do the quickest web pages with the help of Google PageSpeed Insights!
What is Google PageSpeed Insights and what is Lighthouse?
Why have Google’s PageSpeed Insight scores changed so significantly lately?
Let’s start with Google PageSpeed Insights years ago: Google PageSpeed Insights was introduced to make the Internet better. Maybe Google found out a lot of webpages need improvement. At the time Google was right.
So, they invented a great toolset called Google PageSpeed Insights.
At around the same time or later they indicated to the market: A good Google PageSpeed Score will have a better SERP, meaning your web site ranking will improve.
OK, this was a great deal!
Quality services meet or might exceed customer expectations. Empirical studies have shown that good service quality improves economic competitiveness.
The most important aspects of quality are anchored in the concept of quality management and these are equated with a culture. There are many aspects of quality in a business context, although primarily the idea is that the business produces something, like our services. These services and their creation include many types of processes, procedures, equipment, and investments, all of which fall under the quality umbrella.